Prospecting is key and the life line of sales. Unfortunately, I see many sales professionals take the lazy route and depend on marketing to create prospecting e-mails.
There have been many topics in SSN touching on structuring personalized notes, but how do you capture and structure the data your are capturing on a target?
Not that my process is perfect, many sales reps I have shared this process with has seen success using my social prospecting process.
Who would be interested in a roundtable discussion/walk through of my process?
Just might even provide some bonus tips and tricks.
I think it is a good discussion too. I use so many tools that have been helpful in getting responses. My situation may be unique based on my accounts, but I actually have fun prospecting, and I do get a response most of the time. I do think that the personality tools are extremely helpful.
Greg would be really interested in how you are using social to prospect. I feel like so many strategies I’ve seen try to turn AEs into content creators and it feels like it ends more self-promotion than actual revenue generation.
This is a great topic, Greg and I’d be interested in a roundtable discussion for sure. I’m a firm believer in always sharpening my ax.
With the amount of data that’s available, there are very strategic ways that sellers can craft emails and messaging which could resonate with key stakeholders and establish credibility (Gives us the right), to have these conversations with them.
Aside from being “Lazy”, that’s the other area where I see sales professionals come up short: They “Throw stuff over the wall” and hope that something “Sticks” or perform “Shotgun blast” sales, hoping that something resonates with the persona they’re targeting.
There is a unique balance between: “Strategy” and “Execution”.
Thanks again, Greg! Looking forward to the roundtable discussion.
Hey Greg - wanted to post a question ahead of the roundtable.
Have you ever tried something atypical or creative to get a prospect’s attention? These days, people are getting so much noise that while I believe it’s important that your messaging delivers value - there’s only value if it gets their attention in the first place… and sometimes it takes a different approach to get that attention.
I’ll see some examples of creative outreach on LinkedIn (direct mail campaigns, personalized socks, etc.)
