Do you tend to get the ROI you need for giving gift cards, etc. for demos?

Industry News to Discuss and Debate
1

A common tactic to get prospects to engage in demo requests is giving out gift cards.

A few questions:

  1. Do you ever use this kind of reward tactic for demos? (if so, how often are you running these kinds of promos?)
  2. What percentage of prospects tend to just do the demo for the gift card vs. actually move forward, oir even close a deal?

Wondering what the community thinks about this kind of thing. Worth it… or usually a bust?

2

We have never done gift cards for demo’s. I think the closest thing we have done is maybe a lunch n’ learn type of session but that is highly targeted to specific roles.

3

Same here, @kate.higgins. Lunch and learns are a great two for one. More hands-on, more customized, and there’s still a reward element. Higher commitment upfront from the customer, so lower conversion on those that accept.

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4

It’s like giving away swag at a tradeshow. The people that you want to talk to don’t really care about your swag and the people that want the swag have little interest in your product. Why give away gift cards for seeing a demo? I’m sure that the key decision makers aren’t going to spend an hour with you for a $25 gift card - their time is more valuable than that.

5

Works when it’s highly targeted, but it’s few & far between. I’ve found that donating the same amount (especially to a cause they care about) or replacing it with a lunch voucher for a virtual “lunch & learn” or similar has has better traction