Databook is configured to customer use cases and case studies. Each customer use case is assigned a set of financial value drivers, buying group, relevant key words and classifiers which allows us to generate accurate recommendations at a use case level. These use cases turn into potential opportunities as they help connect customer solutions to their target’s financial pain points and strategic goals. This unique capability helps us deliver personalised sales narrative which is our biggest differentiating factor as we are able to generate insights which are not generic in nature but relevant and targeted.